OK, that is really something you don’t see every Sunday. If that amazing one-handed catch by the New York Giants’ Odell Beckham Jr. wasn’t dramatic enough on Sunday Night Football (7.1/18), the comeback by the Dallas Cowboys to a 31-28 win over the NYC team in the Week 12 game certainly was. All of which meant after weeks of lopsided games, even or declining ratings and thrashings by AMC’s The Walking Dead, the NBC and NFL broadcast are looking pretty good with the match-up between the two big market teams.
Last week, SNF got a 6.2/16 that went up to a 7.1/19 in the final numbers for the 8:31 – 11:13 PM game. So it is fair to estimate a big jump this week when the final ratings come in. As is it right now, last night’s fast national result is up almost 15% from the November 16 42-20 win of the New England Patriots over the Indianapolis Colts. Last night’s game got 19.773 million viewers in non-time zone adjusted results. To add further context, the comparable game last year between the Denver Broncos and the Patriots on November 24 ultimately had a 8.8/20 rating with almost 24 million viewers.
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In meter market results, last night’s game got a 14.0/22, up a slight 2% from last week. That’s the best SNF has done in overnights since the Broncos’ Peyton Manning smashed through a touchdown pass record in the October 19 game against the San Francisco 49ers. As always with live events like SNF, expect adjustments in the ratings in the final nationals. As it is right now, NBC won the night among adults 18-49 with a 5.8/16 rating and in total viewers with 16.31 million watching.
Against the compelling SNF game, which went deep into West Coast primetime too, and the penultimate episode of The Walking Dead before its winter break, it was inevitable that the American Music Awards (3.8/10) were going to get tackled last night. And they were. Yes, Lorde was totally shut out but there were big wins for One Direction, Iggy Azalea and Katy Perry, a ton of social media activity plus showstoppers by Mary J Blige and Taylor Swift. Still, after hitting a 4-year high last year, the live Pitbull hosted show from the Nokia Theatre in downtown LA fell 15% from its 2013 result. While it is still likely to see some adjustment, that’s currently the AMAs second lowest result ever among the key demo with only the 3.4/12 of 2012 doing worse. In total viewers, the 8 – 11 PM AMAs drew 11.6 million last night. That’s a 10% drop from last year. Starting ABC’s primetime last night, America’s Funniest Home Videos (1.4/4) was down 13% from last week.
CBS had a packed primetime but, as has been common this season, it was all a jumble and subject to change because of NFL overruns that went nearly 40 minutes into the East Coast and Central schedule. With that and 7:30 PM ET start 60 Minutes (3.9/10), Madam Secretary (1.8/5), The Good Wife (1.4/4) and CSI (1.3/4) were almost all up. Those rises among the key demo, which will see adjustments, were 129%, 20% and 8%. CSI was even with its November 16 show.
Following a Simpsons encore, low-rated freshman Mulaney (0.7/2) debuted in its new 7:30 PM slot last night. That’s a drop of 22% from the comedy’s last outing at 9:30 PM on November 9. Without NFL overruns, Mulaney’s decline set the stage for Fox last night. The Simpsons (1.6/4) was down 47% from last week and Brooklyn Nine-Nine (1.5/4) fell 32%. After a Family Guy repeat, Bob’s Burgers (0.9/2) dived 47% in its second week in its 9:30 PM slot. That result could not have been helped by the lack of new FG as a lead-in as BB had for its November 16 debut in the slot.
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