As November sweeps gimmicks go, some always work better than others – especially if you have timing on your side. However, for the most part, you’ve got your guest appearances and you’ve got your crossovers. Last night Fox took the latter through time and space on The Simpsons (2.9/8) – at least if you are a Matt Groening fan looking for some Simpsorama. Mixing the best of both worlds with the now shuttered Futurama coming to the Simpsons in their own time slot, the meld proved a ratings win for Fox. After a slide last week, the 8 PM Simpsons was up 45% from its November 2 show among adults 18-49. Now yes, its lead-in last night was overrun form the Seattle Seahawks and NY Giants game. However, not only did the vet animated series move on up from the non-NFL lead-in of last week but The Simpsons ended up in fast nationals as the top rated non-sports show of the night.
When it comes to sports, there were primetime overruns as usual on CBS pushing everything back 17 minutes in some East Coast and Central markets. Fox had the end of its own big NFL match and The OT in the 7 PM hour. But of course the big boy was NBC’s Sunday Night Football (6.2/17). While hitting a low in time zone adjusted metered market results, the Green Bay Packers 55-14 crushing of the Chicago Bears was steady with last week’s Pittsburgh Steelers vs. Baltimore Ravens game among the demo. Viewershipwise, last night’s game had 17.30 million between 8:30 PM and 11 PM, which was up a small touch from the 17.02 million who watched on November 2. As always with live sports, expect last night’s numbers to change. The Steelers/Ravens’ game went up to a 6.6 in final numbers. Of course, NBC as things stand now and as they will surely end up, NBC won the night. In fast nationals, the network had a 5.6/15 rating with 15.70 million viewers.
With that 17-minute push in some markets, CBS’ numbers are essentially meaningless right now. For the record, 60 Minutes (1.5/4) was down 56% from last week, Madam Secretary (1.4/4) fell 22%, The Good Wife (1.4/4) was the same as its November 2 show and CSI, which was pushed off the schedule a couple weeks in a row due to NFL overruns, slide 14% from its last original on October 19.
Coming off The Simpsons/Futurama crossover, the rest of Fox’s night was a mixed bag. Brooklyn Nine-Nine (1.8/5) was basically steady with last week with a 6% rise in the demo. With a lot of cable competition as well as the other Big 4, Family Guy (1.8/5) face planted 28% from its last original on October 19. On the other hand, with that new Family Guy as a lead-in, troubled freshman Mulaney (0.9/2) moved out of the danger zone and last week’s series low with a 29% rise among the 18-49s.
On ABC, there was some good news with both America’s Funniest Home Videos (1.5/4) and Revenge (1.3/4) up 25% and 8% respectively to hit season highs. While the primetime bookends did well, the middle slumped with Once Upon A Time (2.5/7) dipping 4% and Resurrection (1.2/3) down 14% from their November 2 shows.
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