UPDATE PM: The finals are in, and, as expected, all CBS series between 8:30 PM – 11 PM were adjusted down from the NFL preemption-inflated fast nationals. The McCarthys (1.4), Mom (2.6) and Elementary (1.0) all shed two tenths each. This marks new series lows for The McCarthys and Elementary, down a tenth and two tenths from last week, respectively. Elementary‘s 1.0 L+SD may be the lowest mark ever for a Thursday original on CBS, while The McCarthys‘ 1.4 is the second lowest rated in-season comedy telecast on the network. Mom‘s result was higher by a tenth than the show’s second season debut for a new series high behind Big Bang. Two And A Half Men (2.1) slipped a tenth to match last Thursday’s rating. It was a pretty miserable night for both Elementary and NBC’s Parenthood at 10 PM, both series down double digits to hit a series low of 1.0. Elsewhere, Fox’s Bones (1.3) went up a tenth to finish on par with last week; no upward adjustment this time for The Vampire Diaries (0.7) which tied a series low.
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PREVIOUS AM: ABC Thursday dramas picked up momentum heading into their fall finales next week, with Scandal (3.2 in adults 18-49) rising 10% from last week to a six-week high, How To Get Away With Murder (2.9) inching up a tenth and veteran Grey’s Anatomy (2.4) holding steady to deliver another decisive nightly win for ABC in the demo.
Also on an upswing is CBS’ flagship comedy The Big Bang Theory (4.5), which has been growing every week since returning to its regular Thursday 8 PM time slot as viewers adjust to its new (old) night. Big Bang was up +7% from its fast national last week.
The 8-8:30 PM half-hour has been virtually unaffected by the local NFL pre-emptions that CBS stations have been carrying on Thursday, with Big Bang even getting a one-tenth bump in the finals last week as the games start at 8:30 PM on the East Coast. But the rest of the network’s lineup is usually seriously impacted, with downward adjustments of 0.2-0.3. We will likely see more of that later today, as CBS’ fast nationals include ratings for a football game in Miami-Ft. Lauderdale.
Struggling new comedy The McCarthys logged a 1.6 in the fast nationals. That was a tenth below the series’ fast national last week. If it follows the pattern of two-tenth downward adjustments from the last two weeks, the freshman could hit a new low of a 1.4 in the demo in Live+Same Day. The best-case scenario option for The McCarthys would be a one-tenth drop to tie its previous low of 1.5. CBS has showed support for the newbie, giving it an order for two more scripts ahead of last night’s third airing.
CBS’ drama Elementary has been struggling mightily against its new 10 PM competition, ABC’s HTGAWM, not helped by the underwhelming lead-in from The McCarthys. We will likely see a new series low for the Sherlock Holmes series when the finals come out. Its fast national, 1.2 in 18-49, is tied for a series low in Live+ Same Day but the drama will likely get another downward adjustment in the finals.
Mom (2.8) has been getting the biggest downward adjustments, 0.3 on average, as its fast national normally includes a minute of Big Bang overrun. Even if it goes down by that much, Mom is still on track to finish up from last week’s 2.3 rating. Two and a Half Men (2.2) is currently down a tenth from its fast national last week. CBS is expected to top the night in total viewers.
NBC’s cancelled comedy A to Z is testing NBC brass’ patience. Last night, it hit a new low of a 0.6 in 18-49, down -25% from last week. I can’t think of another in-season comedy doing that low besides fellow freshman NBC Thursday series The Michael J. Fox Show last fall. A to Z also dragged departing Parenthood (1.0, down -23%) to tie series low in Live+Same Day. The Biggest Loser (1.2) and Bad Judge (0.9) were flat. Fox’s Bones (1.2) and Gracepoint (0.8) were down and up a tenth, respectively.
The CW’s Vampire Diaries (0.7) matched its fast national for the past two weeks. The vampire drama was adjusted up a tenth the previous two times. Reign (0.4) was even.
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