Nicholas Weiss has been named SVP Creative Advertising at Sony Pictures Entertainment, the latest exec hire in the studio’s marketing division. He will report to Michael Pavlic, who in July was promoted to replace the departing President of Worldwide Advertising Tommy Gargotta. Pavlic made today’s announcement along with Theatrical Marketing President Dwight Caines, who came from the digital side to land the top job after Marc Weinstock departed in September 2013.
In September, Sony hired former Paramount marketing chief Josh Greenstein as head of worldwide marketing and distribution, replacing Jeff Blake, who exited after launching Sony’s summer box office.
Weiss comes from entertainment marketer Vibe Creative LA, which helped on campaigns for Sony pics including The Amazing Spider-Man movies and 22 Jump Street as well as Teenage Mutant Ninja Turtles, Maleficent, Ted and Django Unchained. At Sony he will oversee creative advertising campaigns for projects including the untitled Cameron Crowe film and the next James Bond movie. His position previously was held by Pavlic.
“Nick has been a close confidant of ours for years and has done stellar work for this studio,” Pavlic said in a release announcing the hire. “He’s an incisive storyteller, has a brilliant editorial eye and an incredible drive. He’s going to be a great executive and teammate.”
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