The 15th Annual Latin Grammy Awards may have started a little late with Univision covering President Barack Obama’s immigration speech live, but the show didn’t suffer at all in the ratings. On a Thursday of fall finales and other strong competition, 4.8 million viewers watched the 3-hour live show from Las Vegas last night. That’s a 4% rise from last year’s 4.6 million total viewership
With performances by Pitbull, Carlos Santana, Ricky Martin, Mark Anthony, among others, and an opener from Latin Grammy winning record holders Calle 13, the Eugenio Derbez and Jacqueline Bracamontes hosted show pulled in 2.6 million among adults 18-49. With the heavy key demo viewership, this year’s Latin Grammys saw an uptick of just over 8% from the 18-49s who watched on November 21, 2013. Overall Univision was even last night with the 9.8 million viewers who tuned in to all or some of last year’s Latin Grammys on the Spanish language network.
As a side note, 4.8 million viewers across Univision’s networks watched the President’s speech at 8 PM ET last night. All of which helped Univision in third place among networks on Thursday with a 2.0/6 rating and 4.49 million viewers. The fall finales of Shonda Rhimes’-produced shows put ABC in first place with a 2.9/9 rating and 9.37 million viewers CBS was just a little bit ahead of Univision with a 2.1/6 rating but with a big viewership lead with 8.90 million watching.
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