For those Interstellar fans going through withdrawal after seeing the film the first time, Paramount and AMC Theatres have teamed up to offer them an opportunity to continually orbit screenings of the Christiopher Nolan sci-fi feature. The studio and theater chain are offering members of the latter’s frequent moviegoer club, AMC Stubs, the chance to purchase “The Interstellar Unlimited Ticket,” a first of its kind. For one price, AMC Stubs members can see Interstellar as many times as they like. Those members who’ve already seen the film have an option to upgrade. “Interstellar Unlimited Tickets” will be sold at 330 AMC locations, which reps just under 10% of the film’s current theatrical count of 3,561 theaters (AMC operates 344 theatres in the U.S., counting 4,959 screens). The “Unlimited Ticket” price varies by location, from $19.99 to $34.99. Those AMC Stubs members who have already bought a ticket can upgrade for $14.99. There is a limited quantity of unlimited passes available. The impetus to issue them stemmed from AMC consumer feedback, which indicated that moviegoers wanted to see Interstellar again. In a statement, Elizabeth Frank, AMC Theatres executive VP and chief content and programming officer, exclaimed that the unlimited ticket is good “at any AMC location, any showtime, in any format, including IMAX.”
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At some major city AMC Theatres, Interstellar is reaping multiple showtimes vs. the competition. Manhattan’s AMC Empire on 42nd Street is showing Interstellar 22 times on Monday in various formats. The next title playing the second highest amount of showtimes at that venue is Focus Features’ Theory of Everything with eight screenings. At AMC Century City here in L.A., Interstellar is playing ten times Monday to Dumb And Dumber To‘s five showtimes.
While the repeat-viewing ticket is purely promotional in nature, it’s not a bad way for Paramount and AMC to create some foot traffic to the 169 minute long sci-fi epic just as Lionsgate/Summit’s The Hunger Games: Mockingjay – Part I arrives to shoot arrows into every single moviegoer’s dollar this weekend.
Today Paramount reported a second FSS estimate for Interstellar of $29.19M down 39% from its studio-reported first weekend. Through 12 days including previews, the Matthew McConaughey film has accumulated $97.8M stateside. (Industry estimates, which Deadline also tracks, peg the film’s weekend at $28.7, off 38% with a 12-day domestic total of $97.4M).
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