Universal Pictures and Red Granite’s Dumb And Dumber To was no has-been Thursday night, drawing $1.6 million at evening shows in 2,321 theaters. Showtimes for the Jim Carrey-Jeff Daniels gross-out sequel kicked off at 8 PM. Industry estimates peg that DDT will think up a weekend haul of $30M-$32M thanks to the film’s cult fans, who are now going gray. The theater count for DDT moves to 3,153 today.
R-rated comedies such as Neighbors and Tammy this year have had more frequency on the marquee than PG-13 ones. Given the lack of PG-13 non-holiday comedies in recent years, some industry bean counters are looking at last October’s R-rated Jackass Presents: Bad Grandpa as a comp to DDT. The Paramount comedy generated $1.4M in Thursday night previews on its way to a $32.06M weekend and a final domestic of $102M.
Can 'Dumb And Dumber To' Outwit Holdovers?: Box Office Preview
Among PG-13 laff openings this year, Universal actually owned the last biggie, January’s African-American demo Ride Along which took in $1 million in Thursday previews on its way to become the highest Martin Luther King holiday bow of all-time with $48.6M. Ride Along finally took a parking spot at the B.O. with $134.2M domestic cume.
On social media, according to RelishMix, Interstellar and Big Hero 6 have been outstripping DDT by 5 to 1. Nonetheless, across all social media platforms (YouTube, Twitter, Facebook), DDT has laughed up 72.7M folks for the week. The other weekend’s wide opener Beyond The Lights trails with 4.7M. Furthermore, Carrey is no slouch on Twitter with 13.1M followers and a peg as one of the top 10 social stars (Daniels has 260K Twitter followers, while co-star Rob Riggle has 1.5M). YouTube video views for DDT clocked 41M, adding 15M more on Facebook over the last six weeks on the film’s FB page. DDT also goosed 4.1M more YouTube views with a social music video on the website’s Smosh channel.
In addition, RelishMix gives props to Universal for putting the DDT trailer out via The Tonight Show YouTube channel, which registered 25M views.
Carrey screamed out the following this morning on Twitter:
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