Stephen Colbert played funnyman at today’s Apple event in California, by way of plugging his final few weeks on Comedy Central and his move to CBS. Apple, meanwhile, was unveiling its thinnest-ever iPad at its Cupertino headquarters, and trying to make light of its accidental release of new iPad images the previous day.
Showcasing the OS X Yosemite operating system that enables users to transfer phone calls between their computers and iPhones, Apple’s SVP Software Design Craig Federighi called Apple’s new Chief of Security — Colbert.
Colbert demanded his title be changed to Supreme Commander of Super Secrecy, and told Federighi to “get back to work,” adding, “Do you know what I see when I look at my wrist? My Wrist! Where’s the watch? Chop chop — I’m jonesing for some jewelry, Craig!”
The bit went over better than when Apple last month announced the free download of U2’s album Songs Of Innocence during the Apple iPhone launch event, but not everyone gave Cobert good reviews. “Dad-like phone call” commented one participant, who may have been referencing Colbert’s Eisenhower joke. Still, reviews seemed mixed — some participants gushed over Colbert’s appearance, but media maybe not so much: