We’re wrapping the fourth week of the new season, and there hasn’t been a single casualty among the new scripted series. Last fall, we had four series pulled by the end of Week 3 — ABC’s Lucky 7, NBC’s Welcome To The Family and Ironside, and CBS’ We Are Men. What is different this time around? While we haven’t seen more breakouts than last year, we also haven’t seen premieres that have bombed or new series that have dropped week after week to cancellation-level ratings. (Fox’s Gracepoint certainly is flirting with the c-word with a steady decline, but that is a limited, not a regular series) The freshman series that started slow and could’ve been in danger by now have been pretty stable. We saw more of that last night.
NBC’s Bad Judge posted a 1.2 in adults 18-49, down a tenth from last week and from its premiere. A To Z (1.0) was even with last week. Both series have been consistent in their first three airings — 1.3, 1.3, 1.2 (Bad Judge) and 1.2, 1.0, 1.0 (A To Z). Similarly, on Wednesday, NBC’s new dramedy The Mysteries Of Laura logged a 1.4 in 18-49, up a tenth from the previous week and only a tenth off its time-slot debut four weeks ago. New Fox drama Red Band Society (1.0) also logged a one-tenth uptick this week while ABC comedies Selfie (1.1) and Manhattan Love Story (0.9) held steady. We’ll have to wait until Monday to see if another softly rated new comedy, Fox’s Sunday entry Mulaney, will stay the course.
Overall, NBC’s Thursday lineup is still very much work in progress, with 1.3 as the highest 18-49 rating of the night for bookmarks The Biggest Loser at 8 PM (up a tenth from last week) and Parenthood at 10 PM (even).
ABC’s Grey’s Anatomy (2.4) has settled into its new 8 PM slot, even with last week. Scandal (2.9) is almost there, off by a tenth from last Thursday. Freshman How To Get Away With Murder (2.7) was down 13% from last week after curbing the post-premiere slide last Thursday.
In Week 3, Fox’s limited series Gracepoint (0.8) was down another tenth to post the lowest rating for a new scripted series this season, slipping to levels that can trigger a scheduling move or outright cancellation. Earlier, Fox yanked the Tuesday edition of new reality series Utopia after it posted a 0.8 demo rating for two weeks. Gracepoint held onto underwhelming half of its lead-in from Bones (1.6, even with last week). UPDATE: I hear that Fox is planning to stick with airing the entire mystery limited series, which has been getting decent DVR bumps.
At the CW, The Vampire Diaries (0.9) rebounded from the Week 2 drop last Thursday, up a tenth (+12%) to match its season premiere. In total viewers, the vampire romance (1.86 million) had its most watched episode since March. Reign (0.5, 1.36 million) also climbed a tenth in the demo for the costume drama’s best results so far this season in 18-49 and total viewers.
CBS is projected to win the night with Thursday Night Football (Jets/Patriots), which is running ahead of last week’s fast national by a fraction.
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