The realities of the 21st century television landscape have served a story first set in the late 1930 very very well. A month after its premiere, Fox’s freshman Gotham has hit a total multi-platform audience of 22.2 million, according to the network. Not only is that a pretty impressive number for the WBTV produced world of Batman backstory but it is actually a 168% life over the Live + Same Day audience of 8.3 million that the series got for its 8 PM September 22 debut.
Those Live + SD numbers were Fox’s best fall drama debut in since 2000 and Gotham hit an 18-49 record for Live + 7 lift when those results came in. However, perhaps more telling of how audiences are really watching content nowadays is the fact that 5 million of that 22.2 million audience came from non-linear viewing. Or to put that in stark Caped Crusader terms, 23% of Gotham’s total viewership watched the premiere on Hulu or FoxNow (2.7 million) and Day 4 VOD (2.4 million). That’s the best Fox has done out of non-linear viewing on any of its shows since 2011 – no wonder Fox gave the Bruno Heller EP’d show a full season order earlier this month
Breaking down that towering 22.2 million number, Gotham saw 3.9 million watching on DVR or VOD in first 3-days after its debut. Another 1.8 million watched in a similar manner in the 4 to 7 day after the late September premiere along with 3.1 million watching the various encores that Fox peppered over its schedule.
Gotham wasn’t the only new show that Fox threw out some viewership bragging right over today. The debut of Red Band Society brought in an audience of 9.9 million over 30-days of multi-platform viewing. That’s a rise of 142% over its September 17 premiere’s Live + SD results with 17% in non-linear viewing.