Three years ago, the series premiere of Grimm had to face Game 7 of the World Series. In a true breakout fashion, it surprised, opening with a strong 2.1 Live+ same day rating among adults 18-49 and leaping from its lead-in (1.0 for Chuck). No such heroics from the newest NBC genre Friday entry, DC-based Constantine. It did OK by Friday standards, debuting with a 1.4 18-49 rating against Game 3 of a tepid World Series. It held onto 93% of its lead-in, the fourth season premiere of Grimm (1.5), which was down 17% from last fall’s opener but up +15% from the season finale in May. With no baseball competition, NBC’s genre block last October opened with a 1.8 for Grimm‘s season debut and a 1.8 for the series premiere of the now defunct Dracula. Returning to the 8 PM time slot, Dateline (1.1) was down a tenth from its rating last week in the 9-11 PM time period.
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Most Friday series slipped week-to-week against the World Series. Then there is Blue Bloods, which is not like most series. Always beating to its own drum and impervious to competition, the Tom Selleck starrer (1.3 in 18-49, 11.2 million viewers) was up slightly from last Friday to log season highs in all key measures and tower over the competition in total viewers. It appears on track to top the World Series to once again rank as the top program on the night in total viewers.
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All other scripted and unscripted series on the Big 4 networks were down. CBS’ The Amazing Race (1.0) gave up the 27% gain from last Friday, down 28%. Hawaii Five-0 (1.1) was down a tenth. ABC’s comedies Last Man Standing (1.1) and Cristela (1.0) each dropped two tenths. Shark Tank (1.8) shed another tenth though still finished as the No.1 non-sports program of the night in 18-49. With no newsmagazine competition in the 10 PM hour following Dateline‘s move to 8 PM, 20/20 (1.5) shot up 36% from last week to top the time period, edging dramas Constantine and Blue Bloods. The CW’s America’s Top Model (0.3) held steady, which is not surprising as the modeling reality show’s audience has virtually no overlap with the crowd that watches the World Series.
Fox is projected to win the night with Game 3 of the World Series, which dipped from the Wednesday Game 2. With no big-market teams and marquee stars, this is shaping up to be the lowest rated World Series on record if it doesn’t go the distance.
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