Miss New York Kira Kazantsev won this year’s Miss America competition, and the week’s Twitter TV ratings for series and specials too, according to Nielsen. The most tweeted-about program of the week, however, was the NFL Thursday night matchup featuring the Baltimore Ravens, only days after its star running back was cut by the team after new video surfaced of his assault on his now-wife in a casino elevator. In fact, despite one of the worst weeks ever for the NFL, the league’s slate of games continued to dominate the Twitter TV ratings on the sports side and overall.
Second on the non-sports list of online conversations was President Obama’s address across multiple networks laying out the U.S. response to ISIS, the Islamic extremist group now controlling parts of Iraq and Syria. In third was Sons Of Anarchy, which kicked off its final season with sparkling ratings among viewers and Twitter users alike. No doubt, show creator Kurt Sutter‘s pungent facility with a Twitter post helped enormously.
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Most other nonsports shows on this week’s lists were returning favorites among Twitter users, including another Monday night with WWE, Teen Wolf, a Bachelor variant and two Big Brother episodes as that summer reality powerhouse closes in on the final shows of its season.
On the sports side, the NFL’s dominance was topped by Thursday night’s game, where the Ravens took on the Pittsburgh Steelers after days of controversy over running back Ray Rice, previously suspended by the league for two games after some video of his February altercation with his then-fiancee Janay Palmer surfaced. But new video from inside the elevator popped up, showing Rice delivering a knockout punch. The resulting controversy led Baltimore to cut its star from the team and the league to impose an indefinite suspension.
Combined with controversy around another star running back, the Minnesota Vikings’ Adrian Peterson, who was indicted for child abuse, and multiple other players with outstanding charges on domestic violence, and there was plenty for Twitter users to talk about during games and well beyond.
Unlike last week, there was one break in the NFL’s monopoly of the Twitter TV ratings. The final match of international basketball’s FIBA World Cup sneaked into seventh place. That’s despite a game that featured a United States team devoid of most of the NBA’s biggest stars and a completely overmatched Serbian national team that lost by 37 points. Turns out there are still some basketball fans out there, weeks before the NBA returns to training camp.
Nielsen devised the Twitter TV ratings to measure which shows were getting the most online attention during their broadcasts and in the three hours before and after.
As always, Nielsen’s numbers come with some caveats, to wit:
Nielsen Social captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets were sent until the end of the broadcast day at 5am. Sports Events include those on Broadcast and National Cable Networks only across all day parts. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks, denoted with an asterisk.
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