UPDATE: That was quick. Sony just sent the release, which runs below the brief update.
EXCLUSIVE: I reported back on July 24 that Josh Greenstein was top choice by Sony Pictures to become head of worldwide marketing and distribution, and then again when Paramount Pictures announced Greenstein was leaving his chief marketing officer job as the studio promoted Megan Colligan to President, Worldwide Distribution and Marketing, reporting to vice-chairman Rob Moore. I’m hearing that Greenstein’s deal is closed and that it’s all over but the press release at this point. The official word should come before the weekend. He replaces Jeff Blake, who exited after launching Sony’s summer box office. Stay tuned.
Culver City–Sony Pictures Entertainment (SPE) today announced that Josh Greenstein will join the company as the studio’s President of Worldwide Marketing and Distribution. In this role, Greenstein will assume the role previously held by Jeff Blake and oversee the day-to-day management of SPE’s worldwide theatrical marketing and distribution activities. He will report to Amy Pascal, Co-Chairman of Sony Pictures Entertainment and Chairman of Sony Pictures Entertainment Motion Picture Group.
Greenstein most recently worked as Chief Marketing Officer for Paramount Pictures and earlier served as Co-President of Marketing. Previously, he was Executive Vice President of Creative Advertising. Before joining Paramount, he served as Head of Marketing for Dimension Films.
“We seized the opportunity to attract someone of Josh’s caliber to lead marketing and distribution for the Motion Picture Group,” said Michael Lynton, Chairman and CEO of Sony Pictures Entertainment. “Josh will be instrumental in helping to implement the vision we have for our motion picture business as we utilize cutting edge and innovative approaches to drive audiences to theaters.”
“We are thrilled to welcome Josh to SPE,” said Pascal. “He has an impressive and unparalleled track record of success, and we are confident that he will be a valuable addition to our executive team.”
“I am looking forward to working with the many talented people at SPE. I would like to thank Brad Grey and Rob Moore for the incredible opportunities and leadership they provided me while working for them over the last nine years at Paramount,” said Greenstein. “Looking ahead, I am excited to join SPE’s Motion Picture Group to create compelling and impactful marketing and distribution campaigns that will reach audiences and help SPE deliver at the global box office.”
While at Paramount, Greenstein led the marketing campaigns for a diverse mix of hit films, including: The Wolf of Wall Street, World War Z, Teenage Mutant Ninja Turtles, Transformers: Age of Extinction, Mission: Impossible – Ghost Protocol, Flight, Star Trek Into Darkness, Paranormal Activity, True Grit, The Fighter, and Anchorman 2: The Legend Continues.
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