It’s possible as content providers plan a massive Internet data dump on Tuesday, one that could break traffic records and put ISPs and WiFi networks to the test. “We’re going to see long download times, more buffering of streams, more QoS issues and ISPs that will take steps to deal with the traffic, knowing it will have a negative impact on the user experience,” Frost & Sullivan Principal Analyst Dan Rayburn reports. Apple is partly to blame: Lots of people likely will stream the video presentation of its expected new iPhones and iWatch. Yahoo will have a live Aerosmith Concert. Tuesday also is the busiest day of the week for “NFL Now” and “Game Rewind.”
And tomorrow will be a big day for downloads. Microsoft will distribute security patches. In addition, game makers will be out in force: Bungie releases “Destiny” — which is the most pre-ordered piece of entertainment software in history, Benchmark analyst Mike Hickey says. (It’s expected to attract 10M players on Day One. Designer Derek Carroll said that his goal is to “break the internet.”) EA Sports has its “Fifa 15” beta and “NHL 15” games. League of Legends has its multiplayer online battle arena matches. Xbox has some free game releases including “Halo: Reach.” Sony offers its White Destiny hardware bundle. Later this week, possibly Thursday, Apple will make its iOS 8 available for download. When that happens “some last mile providers are going to struggle and some will rate limit their network connections, as we saw the last time Apple’s iOS download was available,” Rayburn says. “For some ISPs, iOS 7 downloads took up 40% of their traffic.”
The analyst says that ISPs should be able to handle all of the traffic because some companies pay for the interconnections — a practice that troubles many Net Neutrality advocates including Netflix. Opponents of the fees can “complain all you want,” Rayburn says, “but it’s why the Internet works the way it does and why hopefully, all will go smoothly this week.”
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