NBC has the NFL 2014 season kickoff on Thursday but last night ABC had Elsa, Anna and the rest of the Frozen gang – though they didn’t exactly score a TV touchdown. From 8-9 PM, the network ran its heavily promoted The Story Of Frozen: Making A Disney Animated Classic special (1.1/4). While an OK result in adults 18-49 and up 18% in summer viewers in the slot, the special surrounding the blockbuster pic was down 21% from what the two-hour Bachelor In Paradise drew last week, The Frozen special was tied for second in its time slot with NBC’s Food Fighters and behind the NCIS (1.3/4) repeat on CBS. The Frozen ratings chill seemed to spill over to lead-out Extreme Weight Loss (0.8/3). In preliminary ratings, the two-hour reality show tumbled 20% from its last original August 19 to match a series low.
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While CBS, Fox and the CW were all encores Tuesday, NBC rolled out a full primetime plate. First up was the Adam Richman-hosted Food Fighters (1.1/4), which was even with its August 26 episode. Next up was the main course America’s Got Talent (1.8/6). With AGT’s Season 9 in its final weeks heading toward the September 17 finale, this is usually where a ratings uptick kicks in for Howard Stern and the other judges. However, despite performances last night by the final set of semifinalists, a bump wasn’t the case: AGT fell 14% from last week to a new series low. With the live AGT commonly seeing adjustments in the final numbers, that may change later today.
Still, AGT was easily the night’s highest-rated show to help garner NBC the top spot overall with a 1.5/5 rating. With the 8 PM NCIS repeat getting 10.33 million viewers and a 9 PM encore of the procedural pulling in the top audience of the night with 10.55 million, CBS took the No. 1 spot viewership-wise with 9.41 million.
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