August — Big News Month — saw Fox News Channel snagging the No. 3 spot among all cable networks, in primetime total viewers, behind only ESPN and USA. FNC also continued to thump its cable news competitors in the ratings.
While FNC handily beating its news competition, and landing the No. 3 spot in cable with primetime viewers for a second consecutive month, CNN showed the bigger August-to-August percent gains, owing to its smaller base.
Compared to August of ’13 – a snooze compared to this past August, CNN jumped more than 40% in total viewers (503,000) and the demo (154,000) for total day, and 60% in primetime demo (214,000) with a 39% hike in overall crowd (629,000). FNC grew 27% in prime demo (320,000), 15% in prime total viewers (1.782 million); the network grew 17% in total day demo viewers (224,000) and 9% in total day overall audience (1.056 million).
Meanwhile, MSNBC managed a 1% total day viewer drop (342,000) and a 14% demo decline (102,000), and a 12% primetime demo dip (152,000), mitigated by a 10% total viewer jump (571,000).