This looks to be the final piece of 20th Century Fox Film’s distribution structure, which has been in revamp mode since the exit of Oren Aviv as Chief Movie Marketing Officer last October. Craig Dehmel, most recently SVP Sales and Strategic Planning for the international unit, has been promoted to EVP International Distribution. He will be tasked with all international distribution matters including strategic dating, competitive analysis, by-film financial review, box office reporting, exhibitor relations, third-party distributor relations, and cross-divisional integrated release planning.
Those duties had been handled by Paul Hanneman and Tomas Jegeus, co-presidents of Worldwide Theatrical Marketing and Distribution, the co-heads tapped after Aviv left and Fox marketing was combined into a worldwide division. In January, former Sony worldwide theatrical marketing chief Marc Weinstock was hired as president of domestic marketing.
Dehmel helped spearhead internationally distributed titles for the studio including Avatar and Life Of Pi and the studio’s 2014 summer slate that included The Other Woman, X-Men: Days Of Future Past, The Fault In Our Stars, How To Train Your Dragon 2 and Dawn Of The Planet Of The Apes.
“Craig has been a key member of our international family since he joined the company 15 years ago,” Hanneman and Jegeus said in a statement today. “He offers unparalleled insight into the ever-evolving international marketplace and a savvy acumen of the global distribution business in general.”
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