In 1957 Richard Rodgers and Oscar Hammerstein II musicalized the Cinderella story as a TV vehicle for Julie Andrews, sizzling from the success of My Fair Lady. When the show made its Broadway debut half a century after the CBS-TV broadcast, the title role was beautifully essayed by Tony nominee Laura Osnes, though Hammerstein’s haimish account of the Charles Perrault fairy tale had been zapped, pumped and italicized by Douglas Carter Beane (also a nominee for his revised book).
With the exception of several holiday weeks when the tourist trade pushed Cinderella‘s grosses to within shouting distance of potential at the Shubert-owned Broadway Theatre, even stunt casting failed to turn around the faltering business. Competition from Matilda, Kinky Boots, Pippin and Aladdin drew the target family audience away. Now Cinderella‘s producers have announced a January 3, 2015 closing date and the launch of a national tour, where it stands a better chance of returning investors’ money.
Broadway Box Office Springs To $40M With 'Tootsie', 'Hadestown', 'Burn This'
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