With 30 shows on the boards (including six in previews up until Sunday’s opening of You Can’t Take It With You), Week 18 of the Broadway season was all but identical to the prior stand. London import The Curious Incident Of The Dog in The Night-Time was up $124,000 for seven previews and played to full houses at the Ethel Barrymore in anticipation of its October 5 opening, according to figures released by the trade group Broadway League.
Matilda, another UK import, rebounded last week and was up $103,000 at the Shubert, to about 60% of gross potential and three-quarters of capacity. Last season’s Tony winner A Gentleman’s Guide To Love And Murder was off $108,000 but still doing healthy business at 90% of potential and 98% capacity at the Walter Kerr. Nice to see Cinderella bounce back at the Broadway, up nearly $102,000. If/Then was off $85,000 at the Richard Rodgers but filled 81% of the seats.
Among the newcomers, the revival of the 1944 Leonard Bernstein-Betty Comden-Adolph Green beauty On The Town scratched out $518,000 for eight previews at the 1,874-seat Lyric, just shy of 30% of potential. Audiences aren’t yet showing much love for the acclaimed Love Letters revival, filling less than 40% of the seats at the Brooks Atkinson. The revival of It’s Only A Play is still coming on like gangbusters at the Schoenfeld, ringing up $1.26 million.
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