The first Live+3 results for the 2014-15 season are in, and they change a little the standings on the most competitive night of the fall, Monday, which features The Big Bang Theory, The Voice, The Blacklist, Gotham, Sleepy Hollow, Dancing with the Stars, to be joined next week by Castle and NCIS: LA.
DC Comics drama Gotham is mirroring the DVR gains of Marvel’s Agents of S.H.I.E.L.D. last fall. The new Fox drama got a 1.8 demo rating lift in l3, improving its 3.2 Live+same rating among adults 18-49 to a 5.0. (Last fall, S.H.I.E.L.D.’s debut also grew by a 1.8 rating in l3 from a 4.7 to a 6.5). Gotham had the biggest percentage DVR gain on premiere night, which lifted it from tied with Scorpion for a fourth place for the night in 18-49 behind The Big Bang Theory, The Voice and The Blacklist to tied for second with The Voice.
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CBS’ The Big Bang Theory once again had the biggest absolute gain, 2.0, for both of its 8 PM and 8:30 PM telecasts, on par with last fall premiere’s lift. The 8 PM season opener went up from a 5.4 to a 7.4 demo rating, edging last year’s 8 PM debut on Thursday, which climbed from a 5.3 to a 7.3.
Overall, we saw the size of l3 lifts one would like to see from dramas as all Monday series posted gains of more than 40% in 18-49. That included new CBS entry Scorpion, which went up from a 3.2 to a 4.6 demo rating. Both Scorpion and Big Bang added more than 4 million total viewers (4.5 million for Big Bang and 4.1 million for Scorpion.)
NBC’s The Blacklist increased its absolute gain, from a 1.3 rating for last fall’s series premiere, to a 1.5 this week. Thus, it closed the gap vs. the series premiere. In Live+same day, The Blacklist opener was down 11% year-to-year. In l3, it was running behind only 4%. NBC had projected that this year’s debut would end up slightly ahead of 2013 when l7 numbers are factored in.
In total viewers, The Blacklist is already ahead, growing by 5 million viewers to to 17.4 million, a new l3 series record for the drama starring James Spader.
Healthy l3 gains did not change the picture for the second season premiere of Fox’s Sleepy Hollow, which was down 43% from the series debut in Live+same day (2.0). In l3, it is down 40% (3.0).
After promising upward adjustments in the final L+sd ratings both on Monday and Tuesday, a little disappointing 0.7 l3 gain for the Monday preview of new ABC drama Forever, though the series did what very few freshmen have been able to accomplish, grow from its first to second airing.
As should be expected, unscripted series posted far smaller percentage gains than their scripted counterparts — 28% for The Voice and 18% for Dancing with the Stars. Here is a chart of the Monday series on the Big 4 networks ranked by their l3 lift among adults 18-49:
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