How competitive is Monday night this fall? There were a whopping six telecasts on the season’s opening night to add more than a rating point among adults 18-49 in Live+3, with four of them gaining a 1.5 or more points. In comparison, only one program on Tuesday, Marvel’s Agents of S.H.I.E.L.D., added more than a rating point in 18-49, and the gain was a 1.1. That represented a 52 percent lift vs. Live+same day (2.2) for the comic book drama.
Like Fox’s Sleepy Hollow, S.H.I.E.L.D. was not able to close the big gap vs. last fall’s series premiere with DVR gains. In l3, S.H.I.E.L.D. was down 51 percent from its 2013 debut vs. a 55 percent drop in L+SD. But the sizable l3 bump helped S.H.I.E.L.D to catch up with its 9 PM rival, the debut of CBS’ NCIS: New Orleans, which added a 0.7 in 18-49 to a 3.2 after topping S.H.I.E.L.D. by four tenths in L+SD.
Also slightly changing were the standings at 10 PM where CBS’ Person of Interest topped ABC’s Forever by a tenth in the fast nationals, and Forever edged POI by the same amount in Live+SD. The two programs are now tied in l3 as POI added a 0.8 and Forever 0.7.
In total viewers, CBS had the top gainers, with POI adding 3.5 million viewers, followed by 3.3 million for NCIS and 2.8 million for NCIS: New Orleans. This pushed the audience for the premiere of the newest NCIS offshoot to over 20 million viewers (20.1 million). Mothership NCIS series is at 21.5 million. For NBC’s Chicago Fire, the l3 viewrship of 12.1 million is a new series high.
In percentage lift, Fox’s New Girl led the light with 54%. Once again scripted series outpaced their unscripted counterparts in DVR percentage gains with the exception of Fox’s Utopia (50%). Here is a chart of the Tuesday series on the Big 4 networks >ranked by their l3 lift among adults 18-49: