Powerhouse nonprofit Playwrights Horizons, one of the country’s most potent incubators of new plays and musicals, has named Kyle Sircus as new Director of Marketing, beginning September 22. He replaces longtime m.d. Eric Winick, who left last month after 15 years to become the Chief Marketing Officer of JCC Manhattan. Sircus is currently marketing manager at California’s Berkeley Repertory Theatre. He’ll head up Playwrights’ seven-person Marketing Department.

“We are thrilled to welcome Kyle to Playwrights Horizons,” said Managing Director Leslie Marcus.  “Kyle created and managed a host of new programs and partnerships at Berkeley Rep that helped build new audiences for the theater. His expertise in developing high impact digital campaigns, including expanding engagement through social media, will further our already aggressive outreach in this expanding arena. Kyle’s leadership ability and his skill in all areas of marketing will help us develop and execute new marketing strategies and strengthen our reputation in New York and beyond.”

In a statement, Playwrights points out that Sirkus isn’t the only good news from the West Coast: Last week Los Angeles Times theater critic Charles McNulty wrote that artistic director Tim Sanford “has made Playwrights Horizons the most exciting place in the country for new playwriting not waiting to be picked up by Broadway producers.”