After hearing more than 100 pitches over three days during its first-ever open call for animated projects at last month’s Comic-Con, Nickelodeon has given the green light to Cupcakery Of Doom from Trevor Reece of Eureka, CA. Reece’s was the very first pitch taken by Nick’s animation team, and it obviously stuck with them. The project will be developed into an animated short for Nick’s global Animated Shorts Program with the potential to air on the network or possibly developed into a longform animated TV series.
Cupcakery is a comedic story about two nefarious friends — a bear and a mouse — with designs on taking over the world. To fund their doomsday device, the pair opens a cupcakery to raise money, only to discover how much they enjoy the daily duties of owning a shop.
“We loved Trevor’s clever angle and adorable characters, but overall, Cupcakery just made us laugh,” said Jenna Boyd, SVP Animation Development at Nickelodeon.
Nickelodeon’s global Animated Shorts Program, launched in 2012, is designed to identify and develop original comedy-driven content for kids. The program became global its second year. Concepts are received in all animation, styles from 2D, digital 2D, stop motion, CG and mixed media. Finalists are provided with the necessary artistic and production support teams to help them complete their shorts.
The network recently greenlighted 13 episodes of The Loud House by a graduate of the 2013 Program, first-time creator Chris Savino (Rocko’s Modern Life, The Powerpuff Girls). Inspired by his chaotic life growing up in a huge household, the series will follow 11-year-old Lincoln as he gives an inside look at what it takes to survive the bedlam of a large family — especially as the only boy among 10 sisters.
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