Legendary Entertainment is expanding its digital division with the acquisition of Felicia Day‘s digital entertainment brand Geek & Sundry. In addition, Legendary Television has inked a deal with Day to develop both scripted and nonscripted projects for TV and digital platforms as a creator and star. The announcement was made today by Bruce Rosenblum, President of Legendary Television and Digital Media.
“Geek & Sundry has a passionate fan base with one of the most recognizable brands in the community,” said Rosenblum. We are thrilled to have Felicia’s talent, creativity and ingenuity become a part of our growing digital team. Bringing Felicia and her stable of branded digital content to Legendary gives the Geek & Sundry properties access to our unique digital infrastructure and also brings us a step closer to expanding the Legendary brand beyond traditional media platforms.”
A flagship YouTube channel and network of community-based content, Geek & Sundry was conceived in 2012 and is run by Day’s business partner, Sheri Bryant. The channel claims more than 1.4 million subscribers across its YouTube network and branded Hulu channel and more than 12 million fans over all of its social networks.
“I am thrilled to have Geek & Sundry partner with a company I admire and that aligns authentically with my audience’s interests,” said Day. “As someone who’s been working in digital entertainment for eight years, I am excited to see my company grow with Legendary and to be able to keep making award-winning content within the changing digital landscape. And as a creator, I look forward to making fantastic things together, bringing projects I am passionate about to all platforms.”
Legendary’s digital division, launched in 2013, most recently acquired the rights to produce a digital series based on Cacom’s Dead Rising for Crackle and Content Media. The Legendary Digital Network also includes Nerdist.
This deal was negotiated on behalf of Geek & Sundry by WME and attorney Jamie Feldman.
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