After 12 days of release (and a bit of confusion over official numbers), Michael Bay’s Transformers: Age Of Extinction now has the distinction of passing Avatar as the highest-grossing film ever in China. With $225.1M (1,396M RMB), the movie has bested James Cameron’s record of $221.9M that was set in 2010. On Tuesday, Chinese research firm Ent Group reported that the Autobots had overtaken the Na’vi as of July 6 with $222.74M, but Paramount has just weighed in with its official numbers. Because of currency fluctuations, the yuan renminbi figure was key. Avatar was worth about 1.39B during its life in the Middle Kingdom. TAOE has been dogged somewhat by local sponsors who have griped about their placement in the movie. But audiences have embraced it willingly, encouraged by all the Chinese elements — including actors, locations and storyline.
Paramount Chairman and CEO, Brad Grey, said this morning, “We’re honored by the deeply passionate response from Chinese audiences – and audiences throughout the world – to Transformers: Age Of Extinction and the unique storytelling of Michael Bay. The many new relationships we have built with members of the creative community in China is a source of great pride and we look forward to collaborating with them in the future.” Paramount Vice Chairman Rob Moore acknowledged the “great work of China Film Group in the distribution of Transformers” and thanked partners Jiaflix, China Movie Channel, M1905, China Movie Media and Hua Hua.
TAOE earned $92M in its opening weekend in China, more than doubling Transformers: Dark Of The Moon and recording the largest debut frame ever. Since the movie’s bow on June 27, it has taken $600M worldwide. Through Tuesday, international repped $421.2M of the total.
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