The end of the July 4th holiday weekend was almost a full house in primetime. While CBS was the only one of the Big 4 to have the closest to full schedule of new shows, ABC and NBC threw their hats somewhat into the ring as well. On a night that saw TV usage down 5% from June 29, Fox went for all animation encores and a Brain Game (0.5/2) special at 7 PM. They might have wanted to make it all encores as Brain Game was down a hard 50% from its last special on May 24.
The almost full slate proved a winning option for CBS with the network coming out on top in terms of total viewers with 6.136 million watching. They kicked things off with a 60 Minutes (1.0/4) repeat that proved the most watched show of the night with an audience of 8.45 million. Then it was the second Sunday broadcast of this season of Big Brother (1.8/6). The highest-rated broadcast of the night, the vet reality show was even with last week and hence right now tied for a Sunday series low. The news got better for freshman Reckless (0.7/2) which was up 17% among Adults 18-49 from last week’s debut. However, the good times did not continue. Lead-out Unforgettable (0.7/2) took a big hit from its June 29 airing with a 22% fall in the demo.
It was the final night of auditions on Rising Star (1.2/4) on Sunday, which saw 5 contestants move forward. The 2-hour live on the East Coast ABC show may be using new school tech and techniques, but Rising Star is still rising or falling by old school ratings. Up until last night, it had been a downward motion since the competition show’s debut on June 22. Last night, the much-hyped show stabilized and remained even with the week before. With that said, live shows like RS mean there could be adjustments in the final numbers. Rising Star was preceded, as it was last week, by fellow reality show Wipeout (1.0/4), which was down 17% from its June 29 show. ABC won the night among Adults 18-49 with a 1.1/4 rating
NBC’s single new offering of the night was the Miley Cyrus: Bangerz Tour (0.7/2) The two-hour special on the now infamous former child star and Top 40 staple didn’t exactly cover any new ground or gain the network much traction with a low demo results and a mere 2.0 million watching.
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