Jeff Elefterion, who had been with The Weinstein Co. for 18 years and most recently served as head of creative advertising, has been named domestic marketing chief at New Regency, effective immediately. He replaces Valerie Van Galder, who exited the company earlier this year. The company also named UK-based Heta Paarte as its international marketing chief. She joins the company after spending over 10 years at Focus where she most recently served as EVP International Marketing and Distribution. She had been there since Focus began in 2002.

The move of Elefterion comes as a surprise as he had been with the Weinsteins seemingly forever, first at their Miramax Films and then staying with them at their new incarnation, where he oversaw the theatrical marketing campaigns of some 70 films including many that would go on to be recognized by the Academy, including The Artist, The King’s Speech, Silver Linings Playbook, Quentin Tarantino’s Django Unchained, and this year’s Lee Daniels’ The Butler and Philomena.

In their new posts, the two will work together on a slate of upcoming films including David Fincher’s Gone Girl which stars Ben Affleck; Alejandro González Iñárritu’s dark comedy Birdman starring Michael Keaton, Edward Norton, Emma Stone and Naomi Watts; Cameron Crowe’s untitled film starring Bradley Cooper, Rachel McAdams and Stone; and Vince Vaughn’s Unfinished Business.