The average consumer outlay for tickets, from the National Association of Theatre Owners, is down 0.6% vs the same three-month period in 2013 — mostly due to a drop in attendance for premium-priced 3D and large-screen films. Box office for the quarter was down 6.6% as tentpole films including The Amazing Spider-Man 2, A Million Ways To Die In the West, and Captain America: The Winter Solider fell short of some analysts’ expectations. Janney Capital Markets’ Tony Wible, for one, noted that in Q2 “64% of tentpoles underperformed [his forecasts] and offset stronger performance by Maleficent, Transformers, 22 Jump Street and Godzilla.” The $8.33 average price in Q2 was up 4.6% vs the first three months of the year, a period when studios typically release few 3D films. Consumers paid an average of $8.13 for a movie ticket in 2013.
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