UPDATE, 10:24 AM PT: Here’s the deal on Mike Pavlic, who takes that top post as president of Worldwide Creative Advertising, the one beloved vet Tommy Gargotta relinquished yesterday. Pavlic had been EVP Creative Advertising, and he will report to Dwight Caines, President of Domestic Theatrical Marketing for Columbia TriStar Motion Picture Group. Pavlic will oversee domestic and global creative advertising team in all films released under the Sony umbrella. “Mike is a talented and passionate creative executive whose instincts are as strong as his commitment to great work,” said Caines. “I am thrilled that he will be mentoring and leading the team as we rebuild for the future.”

Mike PavlicPavlic worked at Big Picture Entertainment as editor and producer after an early stint at Sony as manager of Creative Advertising. He rejoined Sony SPE in 2009, and Pavlic has worked on the campaigns for 22 Jump Street, American Hustle, Zero Dark Thirty, Grown Ups 2, Moneyball, Zombieland, Julie & Julia and a lot of other hits.

EARLIER EXCLUSIVE, 10:23 AM PT: Deadline scooped yesterday that Tommy Gargotta would be exiting his post as President of Worldwide Creative Advertising. I’m hearing that Mike Pavlic is rising up the ranks to replace him in that top job.