As I reported on Monday, the China Film Association has formed the International Communication Committee of the China Film Association. At an event held Tuesday in Beijing, the ICCCFA was unveiled to address critical issues facing the Chinese film industry. DMG Entertainment, whose president Wu Bing was named as VP of ICCCFA, helped organize the event. The ICCCFA’s focus will be to educate and engage the global film community, particularly Hollywood, to enhance the development of the Chinese film industry by establishing best practices for partnering with China’s established and proven film companies to access the market. One of the major questions addressed was whether the Chinese film industry should China-And-Hollywood__130605112955-150x150__130925193515__131105220131support Hollywood studios making Chinese films or Chinese studios making Hollywood films. DMG’s Dan Mintz said the industry is “collectively agreeing on the latter as the correct agenda.” Along with the heads of many of China’s most influential state-backed film organizations, DMG escorted former Skydance COO Paul Schwake and screenwriter Evan Daugherty to the forum. Talking about the long-term goal of global film and cultural balance, Schwake said: “Though Hollywood isn’t a perfect system, it is an industry that has benefited from 100-plus years of trial and error and adaptive evolution. It’s important for the governing entities in China to support their own industry leaders so that those entities can catch up to the U.S. studios and perhaps even surpass them some day.” Said Daugherty: “Yes, it takes a great story to make a great film, but to complete that journey takes a system that excels at development, finance, production, marketing, and distribution. Otherwise that great story just lays on a shelf.” Via the ICCCFA, the Chinese government has put an emphasis on building China’s cultural industries. Kang Jianmin, Secretary-General of the China Film Association, noted: “The mission of the Chinese film industry should not only focus on content, even though content is king. It should also nurture a solid foundation of new technology, creativity and talent – in other words, focusing on industry development at-large. This macro-strategy, if successfully implemented, will most rapidly create a world-class film industry.”

"Britain's Got Talent" - PhotocallWe’ve still got the fall film festival season to get through, but once that’s about wrapped, it will be time to focus on the biggest international TV market of the year. Mipcom, which is held in Cannes from October 13-16, has added Simon Cowell to the roster as Personality of the Year. The X-Factor and Got Talent impresario will receive his award on October 14. Prior to that, he’ll give a keynote address.

Ray LiottaRay Liotta will get some spotlight in Normandy in September. The Deauville Festival of American Film has set a tribute to the prolific actor whose 30-year movie career ranges from GoodFellas and Field Of Dreams to Cop Land and Hannibal to the upcoming Sin City: A Dame To Kill For and Kill The Messenger. “His face fits every genre from comedy to drama and thrillers,” festival director Bruno Barde said. “In paying homage to him, we want to honor the artist but also his humility and the way he uses his huge talent to serve his roles, both major and minor, always ensuring they figure right up there in the firmament of our memories.” The fest runs September 5-14. Will Ferrell also is getting a Deauville tribute this year.

itv logoITV announced its half-year results on Wednesday, with viewership down by 3% over the comparable period. Impacted by events like the World Cup, the broadcaster will hope for a better showing come fall. With that in mind, those of us who long for the day when there will be a PeriodDramaCon can make due for now with the teaser below for the network’s upcoming offerings — replete with lots of glimpses of Season 5 of Downton Abbey. There is still no UK airdate set for a return trip to the Grantham estate, but in keeping with tradition, it should fall around mid-September. In the U.S., PBS will launch it on January 4. Also highlighted in the video below are miniseries Cilla, from Philomena scribe Jeff Pope; The Suspicions Of Mr Whicher, with Paddy Considine; and The Great Fire, with Charles Dance and Jack Huston, among others.