Thirteen years old and still selling well at Broadway‘s Broadhurst Theatre, Mamma Mia! has launched a new video series to promote the show with a nod to its major market, out-of-towners. MAMMA MIA!’s Guide To NYC will showcase art exhibitions, dining, shopping, et cetera, with the help of the show’s stars. The smoothly produced debut episode, with the show’s Lauren Cohn, takes in Art of the Brick. No, it’s not about the iconic downtown music and performance space. It’s a plug for the (admittedly amazing) Lego art installation at Discovery Times Square, which just coincidentally happens to be across the street from the Broadhurst. Watch:
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