A+E Networks today announced it had promoted several execs to roles in its newly established A+E Research & Analytics Team.
Marcela Tabares will be promoted to Senior Vice President, Revenue Research, A+E Networks. Marcela and her team will continue to “translate audience insights into compelling stories” and to position the company’s brands to “maximize the value of our audiences.”
Tom Pellegrino will be promoted to Senior Vice President, Brand Research, A+E Networks, overseeing research for the company’s portfolio of six networks, A+E Studios, and A+E Networks’ International division.
Lee Boykoff will take on the expanded role of Vice President, Digital Analytics and CRM, where he will continue to lead Digital Audience Development, Digital Measurement and Digital Analytics. He will also now oversee both Digital Ad Sales Research and the growth of the A+E Networks’ CRM program, supporting all brands in the A+E Networks’ portfolio.
Julya Fridman also takes on an expanded role, as Vice President, Multiplatform & Distribution Analytics. She will now lead the Multiplatform efforts for A+E, including the measurement and valuation of content across all platforms, TV Everywhere reporting and set-top-box analyses. She will continue her work in Distribution to inform business strategy and pursue new distribution opportunities
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