Spoiler alert if you haven’t seen match…
UPDATE, 1:22 PM PT: Friday’s Spain-Netherlands game, which rematched the 2010 World Cup final adversaries, scored a 2.0 rating for ESPN with 3.1M viewers on Friday. That was down from the record 4.4M total viewers the network had for Thursday’s opener between Brazil and Croatia. Univision, which is also airing the games Stateside, has offered up its household ratings with the LA market pulling a 5.1 for the Spaniards versus the Dutch; New York was a 3.2. Today (or at midnight tonight if you’re in Europe like I am) England faces off with Italy in what is expected to be a massively watched game, on this side of the world for sure.
PREVIOUS, 2:35 AM PT: Last night’s match between defending World Cup champions Spain and their adversary in the 2010 final in South Africa, the Netherlands, was eagerly anticipated at home and abroad. But in what was an unexpected rout, the Dutch team bested the Spaniards by a staggering 5-1. In the Netherlands, the match was watched by an average 7.2M on Nederland 1. The audience peaked just before the end of play with 8.3M. In Spain, it was watched by 11.2M for a 68.5% share according to local reports. Watching from the sidelines, the UK registered an average 8.22M viewers in the overnights for a 38.7% share and peaked with 11.4M. ESPN and Univision ratings will be up later today. I’m about to board a flight to Spain, not looking forward to all the dour faces I’ll meet on the ground.
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