Ken Segna joined Starz four years ago as an executive assistant. Now he has been promoted to VP Original Programming, based in the company’s Beverly Hills office. In his new role, Segna will take the lead on new development and current productions, including the upcoming original series Power, executive produced by Curtis “50 Cent” Jackson. He also will oversee production of the recently greenlighted anthology series The Girlfriend Experience, produced by Transactional Pictures and executive produced by Steven Soderbergh, Philip Fleishman, Lodge Kerrigan and Amy Seimetz. Segna also serves as the production lead on original series Survivor’s Remorse, executive produced by LeBron James.

Segna most recently was Director, Original Programming at Starz. Prior to joining the premium cabler, Segna was an assistant at CAA and an independent producer of music videos, commercials and the feature documentary Ain’t In It For My Health: A Film About Levon Helm.