A half-hour edition of the iconic children’s show will begin airing in the afternoon September 1 on PBS stations, with selected episodes also set to be available for the first time at PBSKids.org and the PBS Kids app. That’s a nod to the increase in mobile viewing, with streaming video on the app up 34% year-over-year; PBS Kids averages more than 12 million unique visitors per month online, and the app draws more than 1.5 million users each month. “These days, families expect to be able to connect with their favorite Sesame Street friends at any time of day,” said Terry Fitzpatrick, Chief Content and Distribution Officer at Sesame Workshop. “The new afternoon show is a great complement to our continuing efforts to reach more kids with engaging lessons that will help them grow smarter, stronger and kinder.”
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