MSNBC announced this morning Ronan Farrow will sit down with Angelina Jolie in London on Friday to discuss her efforts to help end sexual violence in conflict zones. Jolie is the co-host of the Global Summit to End Sexual Violence, the largest global meeting ever held on the subject of sexual violence in war. The interview, which will air on Friday’s Ronan Farrow Daily at 1 PM ET, makes perfect sense — Farrow being the son of Mia Farrow, and Mia Farrow being Angelina Jolie before Jolie was Angelina Jolie — an actress well-known for using her celebrity to promote various humanitarian causes. Today’s announcement led to some speculation that Farrow — the son of Woody Allen (or maybe Frank Sinatra, according to mom Mia in an interview last fall with Vanity Fair) — may have a future on MSNBC snagging celebrity interviews.
Farrow needs something new to do at MSNBC, where, in June to date, he’s clocked just 201,000 viewers — 42,000 in the news demo. That’s 27% and 42% lower than his first-month stats which, in turn, were nothing to write home about. Compared to one year ago, Farrow’s launch-to-now ratings are down 28% in overall audience, and 30% in the news demo, versus MSNBC’s performance in the timeslot during same period last year with Andrea Mitchell Reports. And, anticipating some Ronan Farrow Is The TV Journalist For Millennials blah, blah, blah: Ronan Farrow Daily to date is averaging 11,000 18-34 year olds — 62% shy of the 29,000 viewers in that age bracket clocked by Mitchell’s show in slot during the same period last year. This caused USA Today to recently describe Farrow, via Michael Wolff as “a third-rate movie plot: The child anchor, self-serious and mimicking the adults, finding himself, through happenstance and cynical television logic, embarrassingly on the air.”
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