Sony‘s 22 Jump Street is getting a head start overseas prior to its domestic launch and its opening night in the UK is impressive. The film, which stars Jonah Hill and Channing Tatum, is on its way to a $2.6M to $2.8M opening night, which would put it in the category of one of the top comedies ever to open in this territory and certainly up there with such big openers as Universal’s Ted.
It’s also outpacing the first installment, 21 Jump Street, by over three times right now and it’s on track to take about 50% of the Top Ten market share in this territory which is no small feat given that Edge of Tomorrow, Maleficent, X-Men: Days of Future Past and Godzilla are still playing.
The first installment, 21 Jump Street, bowed in 2012 and did best in English-speaking countries where the humor translated well. In fact, the UK was its biggest market with a $15.9M gross, and with Australia grabbing another $15.6M, those two English-speaking territories accounted for about 50% of the total international cume of $63.5M. It opened in March; this one is opening only a week before the World Cup starts and Sony is betting it will play right through the matches.
22 also opened in the Netherlands and took the No. 1 spot there, doubling the opening of the first installment and playing about 85% above the second film in the marketplace, Maleficent.
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