EXCLUSIVE: After engineering a Fox News contributor deal for actress Stacey Dash, Georgia-based attorney Patrick Millsaps is launching full-fledged talent management company HBS Management with offices in Century City, Atlanta, and Nashville.

Millsaps spent 2012 as Chief of Staff on Newt Gingrich’s presidential campaign before helping Clueless actress Dash parlay her politically charged social media presence into a Fox News contract in May. He’s joining forces with California-based Adam Trahan and Karl Braun to launch HBS, with Trahan anchoring the Century City outpost and Braun heading music clients out of Nashville.

“Our goal is to build an individual brand for each one of our clients that is valuable to them across media platforms – not only film and television,” said Millsaps. HBS is also planting firmly in the Southeast region where Millsaps helped bring Georgia’s first tax incentive law to former Georgia Governor Sonny Perdue.

“Patrick Millsaps understood early the benefits for Georgia aggressively pursuing the entertainment industry as an economic development project,” said Perdue in a statement. “The combination of his business, political and legal skills were helpful in making tax credits a reality in Georgia.”

Trahan built out a roster of talent clients at previous firm Artists International and brings to HBS actor clients Mischa Barton, Lyndie Greenwood (Sleepy Hollow), and Ben Reed (American Sniper). Millsaps branched out into talent management after the Gingrich campaign ended and reps clients including Chelsea Cardwell (Banshee) and Jaclyn Hales (Stuck).

HBS is also developing in-house financing utilizing Millsaps’ political contacts after enjoying an early success securing funds for the Blythe Danner-Malin Akerman independent drama I’ll See You In My Dreams. Sourcing Millsaps’ DC network, he and Trahan were able to lock final funding for the film within four hours.

“One thing people living in LA forget is the power of show business, the pixie dust – you’re around it, breathing it, and you forget how magical it is to outsiders in flyover states,” said Millsaps. “DC and Hollywood have so many similarities in common. Once you’ve run a presidential campaign you’ve seen it all. The difference is in politics, you don’t know what anyone’s motivations are.”