Loading video...

Will 'Stars' Align For New Business Model?

Theater chains have long been counting on alternative content and live events as a way to bolster bottom lines. A special 'Fault In Our Stars' event tonight billed as the largest ever live simulcast experience might be a key test case. Deadline's David Lieberman reports.

Related: Cinemark CEO Talks Up Alternative Content And Live Event For ‘Fault In Our Stars’