After clinching last-minute deals with the CW, CBS and HLN the last few years, the Daytime Emmy Awards couldn’t do it again this year. So, just a reminder for fans of Daytime TV, Emmy Awards and some combination therein: the National Academy of Television Arts & Sciences will livestream the 41st Annual Daytime Emmy Awards only online, the first time that has been done with the long-running awards show. The Daytime Emmy Awards, which will take place at the Beverly Hilton Hotel, will be streamed live at beginning at 5 PM PST/8 PM EST tonight.

Deadline will be covering the show, and contribute a few observations about the proceedings as they unfold, so check back in for more in a couple of hours. You have to love the irony of an awards show about Daytime TV being available only online, and not until night (at least in some parts of the country). But hey, we live in an age of irony, right?