Broadway producer Jeffrey Richards, who is having a terrible spring, announced this morning that The Realistic Joneses, starring Toni Collette, Marisa Tomei, Michael C. Hall and Tracy Letts, will end its Broadway run on July 6. Richards is also the lead producer of The Bridges Of Madison County, the Jason Robert Brown/Marsha Norman musical that closed last Sunday at a loss of $8.5 million. Estimated cost of the Joneses: $2.5 million to $3 million.
An offbeat comedy-drama about suburban neighbors with mysterious pasts, the show came into New York after a Yale Repertory Theater tryout last year that was critically lauded, especially but hardly exclusively by N.Y. Times scribe Charles Isherwood. Reaction to the Sam Gold-staged show on Broadway was mixed, through Isherwood called it “far and away the most stimulating, adventurous and flat-out good play to be produced on Broadway this year.” It failed to garner any Tony nominations, though the play had many supporters and was doing respectable business, playing last week to 91% of capacity at the Lyceum Theater and taking in $590,378 — which was 82% of its gross potential and a $21,000 improvement over the week before during a down week on the Street.
Absent a long-term bump from the Tonys and offering little appeal to the summer tourist crowd, business was likely to fall off in the summer season. Sharing the pain will be Jerry Frankel, Jam Theatricals, Stacey Mindich, Susan Gallin, Mary Lu Roffe, Andy Sandberg, Scott M. Delman, William Berlind, Caiola Productions, CandyWendyJamie Productions, Amy Danis & Mark Johannes, Finn Moellenberg Productions, Angelina Fiordellisi, Jay Franke, Gesso Productions, Grimaldi Astrachan Hello Entertainment, Meg Herman, Mara Smigel Rutter Productions, KM-R&D and Will Trice.
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