J.J. Abrams has a message from the desert set of Star Wars: Episode VII. He’s offering fans a chance to appear in a cameo in the movie via a $10 contribution to Star Wars: Force For Change. The new initiative from Disney and Lucasfilm, in collaboration with Bad Robot, is dedicated to finding creative solutions to some of the world’s biggest problems. The first Star Wars: Force for Change campaign will benefit UNICEF’s Innovation Labs and its programs aimed at helping the world’s most vulnerable children. Disney has committed $1 million to the project. Fans can contribute directly at Omaze.com/StarWars for a chance to appear in the film. For each $10 contribution, eligible participants will be automatically entered for a chance to win the cameo. The campaign runs through July 18. It looks like this is how Star Wars will be marketing itself in the social media era after tweeting out first cast photos and Abrams’ video on Star Wars Day on May 4. Pic is slated to be released December 18, 2015. Check out Abrams’ pitch:
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