They still haven’t melded the Health & Pension Plans, but today SAG-AFTRA does have a new logo. Approved last month in a 2-1 vote by the union’s National Board and unveiled today, the new look was conceived and designed by veteran branding company Siegel+Gale. Looking vaguely like something a European political party would use, the logo is meant to exemplify SAG-AFTRA’s “primary brand attributes — strength, excellence and unity,” according to the union. SAG-AFTRA begins contract talks with the Alliance of Motion Picture and TV Producers on Monday in the union’s first major contract negotiation since merging just more than two years ago.
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