The TV ratings giant said today that it will boost the sample size in 15 of its Local People Meter markets, including LA and NYC. Nielsen said its goal is to “increase the stability of the ratings and add utility for customers by improving representation for hard-to-reach demographics.” Starting this year, the company will increase its LA and NYC sample by 300 homes and by 200 in Dallas, Washington, D.C., Houston, Miami and Denver. Next year, it will expand sampling by 200 homes each in Charlotte, St. Louis, Chicago, Philadelphia, San Francisco, Boston, Atlanta, and Phoenix — an increase of 30% for those markets. Nielsen also will expand the sample by 200 homes in each of its 31 set meter markets during the next two years, which will increase the sample size in those areas by nearly 50%. “Nielsen is committed to continuous improvement of quality local television measurement now and into the future,” said Matt O’Grady, EVP and Managing Director Local Media. “With this supplemental expansion, our local media clients will see increased stability through expanded metered samples and electronic measurement to diary markets that never had metered samples.”
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