After premiering as the opening night film of the 2014 Tribeca Film Festival, hip hop doc Time Is Illmatic, about the creation and legacy of rapper Nas‘ landmark 1994 album Illmatic, has been acquired by Tribeca Films. Pic is directed and produced by artist One9 and written by Erik Parker and traces the musical origins and evolutions of the Queens-bred MC known throughout his two-decade career as Nasty Nas, Esco, Escobar and Nastradamus. An October theatrical and VOD debut is in the works with a lineup of Nas performances in select cities and educational youth screenings bringing more buzz to the release. Time Is Illmatic was supported by The Ford Foundation’s Just Films and Tribeca Film Institute’s Tribeca All Access program. “With Time is Illmatic, Erik and I wanted to celebrate Nas’ groundbreaking album Illmatic and shed light on the socio-economic conditions that created it. Most importantly, we wanted to show how one piece of art gave hope to those searching for their voice in America,” said One9. “We are confident that our partnership with Tribeca will give the proper platform for this important American experience.” Tribeca Films Nick Savva negotiated the deal with David Koh, Dan Braun, and Josh Braun for Submarine Entertainment and WME’s Liesl Copland on behalf of the filmmakers.
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