Warner Bros. SVP of Interactive Marketing Michael Tritter is leaving his post after nearly two decades with the studio. His run at WB Pictures spanned campaigns from Twister to The Perfect Storm to Inception, Christopher Nolan’s Dark Knight pics, Man Of Steel, The Hobbit, and this year’s animated hit The Lego Movie. It’s an amicable split between the studio and Tritter, who moved to LA from NY six years ago taking over domestic and international interactive marketing under Sue Kroll and EVP of Marketing Blair Rich. Tritter’s tenure in WB’s interactive marketing division paralleled the shift in studio online marketing strategies, which have evolved by necessity with the explosion of the internet space. Of course, he had his finger on the web’s pulse from the start: One of his first contributions was personally coding the website for 1996’s Space Jam, which 18 years later still enjoys what has to be an industry-leading longevity on the net. “While we are sad to see him go, we share his excitement for new endeavors in the future and wish him great success,” said Rich in a memo to staff. “Please join us in wishing Michael well, and thanking him for his considerable contributions to the Marketing division.”
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