AMC’s ‘Mad Men’ Midseason Finale Gets 1.9M Viewers

It’s not really over yet but AMC’s Mad Men seventh and final season is over for 2014. The first ever midseason finale of the Matthew Weiner-created series saw 1.9 million viewers tune in Sunday night to watch Don Draper and the rest of Sterling Cooper & Partners watch the Moon landing and go through a whole lot more. In its first Memorial Day weekend finale, the May 25 airing was down from the 2.7 million who watched the Season 6 ender on June 23 last year.  The Season 7 midseason finale was also the lowest Mad Men has done in Live+ Same Day numbers since the 1.75 million who watched Season 2’s ending on October 26, 2008. Last year’s Season 6 ender was steady with the June 12, 2012 Season 5 finale, which was the most watched finale Mad Men has had so far. The end of the first part of the 1960s-set show’s seventh season was also down from the 2.3 million who tuned in for the season premiere on April 13. In terms of the key demos, Sunday’s Season 7 midseason finale had 854,000 watching among Adults 18-49 and 956,000 watching among the 25-54s.

Related: ‘Mad Men’ Finale “Set In Stone”, Matthew Weiner Says; No Spinoffs Planned

While the DVR friendly show saw a 62% surge upwards in Live+3 ratings for the most recent premiere, it’s Live+Same Day results were the lowest opener for the Emmy-winning show since Season 2 in 2008. Having said that, with the Memorial Day weekend episode the most significantly time-shifted the last few years of any Mad Men airing that season, expect to see a major adjustment when the digital numbers come in later this week. Mad Men returns for its last 7 episodes in the spring of 2015.