Lifetime’s Petals On The Wind, starring Heather Graham and Ellen Burstyn, delivered 3.4 million viewers Sunday night. The film, based on the second gothic novel of V.C. Andrews’ iconic series about the Dollanganger family, averaged 1.5 million Adults 18-49 viewers (up 36% versus Lifetime’s year-to-date original movie average), 1.5 million Adults 25-54 viewers (up 15%), 1.3 million Women 25-54 viewers (up 39%) and 1.2 million Women 18-49 viewers (up 38%).
Petals was the sequel of Flowers In The Attic, which Lifetime telecast in January, attracting a much larger crowd of 6.1 million total viewers — the network’s best original movie performance since the premiere of Steel Magnolias drew 6.5 million viewers in October 2012. Lifetime was already high on its adaptation of V.C. Andrews’ controversial 1979 book, announcing at TCA on January 9 that it had ordered the sequel, Petals On The Wind. Flowers, starring Ellen Burstyn, Kiernan Shipka, Mason Dye and Heather Graham, scored 2.6 million viewers in the key 25-54 demo and 2 million among women 25-54. It also averaged 2.4 million adults 18-49 and 1.9 million women 18-49.
Andrews’ Flowers In The Attic was an instant hit when it was released in 1979, topping bestseller lists in just two weeks. After Lifetime’s January premiere of Flowers In The Attic, the novel quickly returned to the bestseller list after a 30-year absence. To date, 106 million copies of V.C. Andrews’ books have been published in 95 countries. Lifetime is developing three more V.C. Andrews books, including If There Be Thorns and Seeds Of Yesterday, both from the Dollanganger series, and the standalone novel My Sweet Audrina.
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