X-Men: Days Of Future Past is going to be the Memorial Day box office mutant king with a huge $100M expected opening for 20th Century Fox over the four-day weekend. It’s debuting tonight to fanboys on about 2,700 theaters starting at 10 PM. In comparison, Godzilla bowed last weekend on a similar number of theaters but starting at 7 PM and stomped through with $9.3M.
The other difference between the two is that X-Men is not going to bow on IMAX; it will be on 352 large format screens which will come from Cinemark, Regal, AMC, Carmike and Cineplex Canada. Although not having the franchise play on IMAX usually shaves a bit off the top, the Cinemark PLF on 96 runs did 26% of the PLF gross last weekend, while 53 runs in Cineplex Canada did roughly 23.7% of the $93.1M Godzilla business for Warner Bros./Legendary Pics. Meanwhile, X-Men: Days Of Future Past is, not surprisingly, accounting for 90% of Fandango’s Memorial Day weekend ticket sales and they say, besting its own previous incarnation of the franchise, that of 2006’s X-Men: The Last Stand, which went onto gross $102.7M over the three-day and $122.8M over the four-day weekend. This marks the return of Bryan Singer to the franchise who last directed X-Men 2 in 2003.
The top grossing Memorial Day holiday weekend movie was Disney’s Pirates Of The Caribbean: At World’s End — the 3-day was $114.7M and 4-day was $139.8M. The biggest four-day Memorial day was just last year, led by Universal’s Fast and Furious. The four-day produced a $314.2M grossing weekend. This weekend we have a good array of movies — X-Men, Godzilla, Neighbors, The Amazing Spider-Man 2, The Other Woman and Heaven is for Real — still playing in the Top Ten.
Godzilla in its second weekend is likely to take in mid-$40M’s. Also opening this weekend is Warner Bros.’ Blended, a comedy that pairs Adam Sandler and Drew Barrymore … Sandler continues to opens movies. The question is … are movie goers tired of this pairing or will they still find them endearing? Also, expanding this weekend is Chef which has been performing very nicely in limited release. It stars Jon Favreau and Sofia Vergara joined by audience favs Scarlett Johansson and Robert Downey, Jr., among others.
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