The third Friday of this year’s May Sweep brought no shortage of finales on CBS. In fact the most watched network of the night (9.29 million) was nothing but finales as Unforgettable (0.8/4), Hawaii Five-0 (1.3/4) and Blue Bloods (1.4/5) all wrapped up their latest seasons. The big winner was the Season 4 end of the Tom Selleck-led NYPD family show. While down a tenth from last week’s show, Blue Bloods was up a Big Apple strong 17% from its Season 3 finale on May 10 last year. The third highest rated show of the night, the 10 PM airing BB was as usual in the top spot when it came to viewership with 11.50 million tuning in – that’s actually a 12% rise from the audience the show got for its Season 3 ender.
The other finales on CBS last night did not have the juice that BB did but they were also coming off having been on different nights before. While up a tenth from its May 2 show, the 9 PM Season 4 finale of 5-O last night was down 35% from its previous cycle ender on May 20, 2013. However, that number has to be contextualized in the fact that the 50th state cop show’s last finale was on the much more watched Monday primetime line-up as it had been for the two seasons before that. Its even more apples to tomatoes with the Sony TV-produced procedural starring Poppy Montgomery and Dylan Walsh. With its first season ending on May 8, 2012 – a Tuesday – and its Season 2 mid-season finale airing on September 8, 2013 – a much-watched Sunday -, last night’s Unforgettable Season 2 finale was down 60% and 20% respectively. Additionally, Unforgettable, which CBS set back last September to return quickly for a third season on June 29, was down two tenths from the sharp rise it had last week.
Once again ABC won Friday among Adults 18-49 with a 1.5/5 rating and once again it was in no small part to Shark Tank (1.9/6) being the highest-rated show of the night. Yes, the unsurprisingly renewed entrepreneurial reality series was down 17% from last week’s series high. But ST was coming off a repeat as an lead-in, it was up 6% over the comparable night last year and most of note, the show almost always sees a rise of at least a tenth in the final numbers so expect adjustments. With its lead-in down, 20/20 (1.5/5) stumbled 11% from its May 2 show.
With an encore airing of the 2-hour May 5 24: Live Another Day premiere last night, there was no Gordon Ramsay and no originals at all on Fox. However on the partially originals the CW, Whose Line Is It Anyway? (0.6/2) was up a nice two tenths from last week and the now renewed Hart Of Dixie (0.3/1) was up a big 49% from its series low May 2 show.
Like last Friday there were sports preemptions on NBC with Major League Baseball in the San Francisco market providing the cause this time. That means the numbers will be more fluid than usual – which may or may not be a good thing for the network. As it is, in preliminary numbers, Hannibal (0.8/3) had an 11% bite taken out of it from last week’s big leap upwards. Otherwise, it was flat for the rest of the night with Dateline (1.2/5) and Grimm (1.3/4) both even with their May 2 shows.
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